Why Luxury Fashion Is Investing in Blackpink

In the lead up to the release of their debut LP The Album, South Korean K-pop group BLACKPINK partnered with PUBG Corporation for a PlayerUnknown's Battleground Mobile crossover event. Generating all-out hysteria, the gaming partnership was just the latest in a long line of endorsement deals for the girl group, which was formed by YG Entertainment in 2016. Those deals stretch across a variety of industries, including major endorsements with Kia Motors, Samsung, PepsiCo, adidas, Woori Bank and ev...